I was thinking about my niche... I was trying to not overthink my niche. But it happens... the overthinking. Starting a search for domain names in the usual places (godaddy, namecheap, 1&1). Yes, they have my preferred domain name, but it is a premium domain, and will cost me $680. Ouch! I don't even have a business yet. Talk about overcapitalizing. So I compromised and chose a name with a "my" in front. For $.99 from 1&1. Chuffed!