Should You Use A Free Autoresponder?
Published on February 2, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Should you use a free autoresponder? I’ve seen this asked a lot whether to use a free autoresponder or a paid one. The answer depends on a couple things. Are you running a business or a hobby? Do you want to be able to configure it like you want? Do you want statistics? Do you want a dependable service that you now can deliver your email?
Nothing Is Really Free
When you think about it a free service even has to make money somehow. Some of these free responders will place ads inside your email which will distract your subscribers from the message you are attempting to convey.
Besides having your emails loaded with ads you will pay for it with your time spent and reduced effectiveness due to limited features. This is true of almost any free service offers.
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The free ones are also not all that configurable and some will not even allow their use for affiliate marketing. You even run the risk of losing your subscriber list if they go out of business. That would be devastating and very costly.
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It's Your Business
It's your business and every email you send to your subscribers is very important to you so you want to make sure it is delivered. You don't want it delivered to your readers spam folder either. You want it in their inbox.
The free autoresponders attract the spammers which can affect the delivery of your emails. Think about this for a minute. If you were a spammer knowing that your account could be shut down at anytime for spamming would you use a paid service or a free service? That's what I thought.
The free ones are not going to give you much for options and perhaps very limited statistics. And probably most emails delivered to spam folders.
Pretty Easy Decision
When it comes to your business there are just some things you absolutely do not want to skimp on. In my opinion an autoresponder is one of them. You can get a free trial to try them out and you can find a good one for under $20 a month. To me that is worth the piece of mind knowing your email is getting to an inbox and not a spam folder.
Your mailing list is important to you as each subscriber is money in your pocket so be very careful before deciding to go with a free service. It may end up costing you much more than the small monthly fee.
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