Win-Win Revisited

bycoachgrant

793 followers

4 months ago

Hello from the homesteaders out in Green Road, New Brunswick! That's a photo of our place in western New Brunswick less than 1000m east of the border with Maine. The more time that passes, the more I love it here. So do my boys! Here's a pic of us chillin' on the couch.

Win-Win Revisited

A few weeks ago I did a post on "commenting" on the content of colleagues here at Wealthy Affiliate. Since then, I have been offering comments on the content produced by others in a much bigger way. It's a venture that has provided me with incredible value. I'll tell you why.

First of all, I'm learning a ton! My niche is health and wellness. So, when I encounter a post from someone in the same niche, it's an opportunity for me to learn more about the niche that inspires me. There are some awesome content creators out there so the learning experience has been, in a word, fantastic!

Another benefit that accrues to you is that, by reading the content of others, you inevitably get ideas about topics that interest you. You can then go ahead and research those topics, learn more about your niche and, in doing so, you add to your knowledge and you're on your way to becoming an authority figure in that niche.

By commenting on the work of others, you earn credits and can, in turn, request comments on your own work. We know that engagement is one of the factors that Google takes into account when evaluating your site. More comments means that you have a better chance to improve how your site ranks in the search engines.

As an affiliate marketer, your initial inclination might be to ignore or avoid the content produced by your competitors. After all, why would you want to promote or acknowledge someone who is trying to sell the same products or services as you? However, this attitude can be counterproductive and limit your potential for growth. In fact, reviewing content produced by competitors can have many benefits. As further examples,

- It can help you identify gaps and opportunities in the market. By analyzing what your competitors are doing well and what they are missing, you can find ways to fill those gaps and offer something unique or better to your audience. For example, you may notice that your competitors are not covering a certain topic or problem that your audience is interested in. You can then create content that addresses those needs and positions yourself as an authority and a solution provider.

- It can help you improve your own content quality and strategy. By reviewing content produced by competitors, you can learn from their strengths and weaknesses and apply those lessons to your own content creation.

For example, you may discover that your competitors are using certain keywords, formats, styles or techniques that are effective in attracting and engaging customers. You can then incorporate those elements into your own content or find ways to improve them.

Alternatively, you may find that your competitors are making mistakes or errors that are hurting their credibility or conversions. You can then avoid those pitfalls and differentiate yourself from them. By observing the writing strengths and errors of others, you cannot help but become a better writer yourself.

- Engaging with other marketers can help you build relationships and collaborations with them. By reviewing content produced by competitors, you can show respect and appreciation for their work and establish yourself as a professional and a peer. This can open up opportunities for networking, cross-promotion, guest posting, joint ventures or referrals.

For example, you may reach out to a competitor and compliment them on their content, ask them for feedback on yours, invite them to collaborate on a project or recommend them to your audience. This can create an incredible win-win situation for both parties and expand your reach and influence.

Finally, reviewing content produced by competitors does not mean copying or plagiarizing their work. That would be unethical and illegal will inevitably damage your reputation and trustworthiness. Instead, you should use their content as a source of inspiration and information, a springboard foe your own original and authentic content that reflects your brand, your voice, values, and vision.

For me, this has been an incredibly positive experience. I am finding that the more effort I put in, the more I try to be thorough, honest and genuine in the comments I offer to others, the more effort others put in to their commentary on my posts and the more thorough, honest and genuine others are with me!

Go ahead! Up your game. Review the content created by others. You will, in turn, get more comments on your posts which is going to help your site. But, more importantly, use your best efforts to be thorough, honest and genuine in your comments. You will find that the exercise makes you a much better affiliate marketer. I guarantee it!

Have an incredible week everybody and good night from all of us here in Green Road, New Brunswick!