Create some Google alerts on different topics involving the school. There's probably a ton of things happening all the time that are just too much for one person to know about, but Google catches it all. Maybe start a section highlighting accomplishments by alumni - that would be a never ending source of content ideas.

I would help but...what's FSU?

I happened to see a great example that might help you too. I was looking for places to camp in my area and I found a website that had all the camping sites in my area. They didn't have ad's or anything, but they did have a list of all of their recommended camping supplies and the end of each post.

Guess what?
Each of those camping supply items had an affiliate link on Amazon.

What I'm getting at here, is that you can write about your experience at FSU , interesting stories that happened there or background information that is not readily available to the public. That is what you blog about. You affiliate links are on the backend.

Inform the visitors that there are FSU items available and each purchase helps support the site and the school as well. Win win!

Hope this helps.

applying to the school, attending sports events, tailgating, alumni resources, life in Tallahassee, local tourist attractions in the area, top 10 hotels/restaurants to stay in while visiting, cute FSU kid/baby picture contest, general reviews on FSU programs, famous alumni, article on the FSU circus, summer programs, apartment reviews, dorm reviews, food reviews, sororities/fraternities, tailgating recipes, football team info, campus life


Hope some of this helps!

A good idea is to google your niche and perhaps type in a question and it will inspire some great ideas
I hope this helps Courtney
Vicki