In Classes 1-7, you were equipped with all of the tools & knowledge you need to go out and start making hires... but what comes after that? How do you prevent turnover? How do you handle termination events? I'll make sure you have answers to all of these questions before the end of today's class by covering: ? Talent retention strategies ? How to handle termination events ? Examples & case studies from bad hires I’ve made ? Examples & case studies from great hires I’ve made ? Final reminders ? Series conclusion

Ensuring Long-Term Success When Outsourcing & Offshoring

As we've already touched on earlier in this series, remotely managing a team member from thousands of miles away, whom you'll almost certainly never meet, presents some unique challenges to the already difficult task of team management. Today we'll dig deeper into each of these, as well as everything needed to "close the gap". Topics discussed include: ? Discussing the unique challenges of remote management ? What needs are created by those challenges ? Recommended tools for each need/challenge ? An overview of how I use those tools in my businesses ? A walkthrough of my preferred productivity tracker

Remote Management Tool Stack

By this point in the series, you've probably heard me reference the critical importance of "rigorous interview processes" about a hundred times. Well, today's the day that all will be revealed, including: ? Pitfalls & landmines you need to be careful of when offshoring ? Overview of my multi-stage interview processes for hiring offshore team members ? Looking at each stage in detail, with multiple examples for every step along the way

Rigorous Interview Processes to Reduce Bad Hires

Different types of projects should be outsourced using different platforms. How do you know which project/job opening to post where? And what does that process look like? We'll leave no stone unturned when addressing these questions (and more) in today's class: ? Offshoring vs. paying for more experienced talent ? Platform costs ? Universal elements required regardless of platform ? Posting a job to UpWork ? Evaluating candidates on UpWork ? Posting a job to OnlineJobs.ph ? Evaluating candidates on OnlineJobs.ph

Where to Outsource Based on Your Projects Requirements

Before we proceed with the "how to" of outsourcing, I know most people subscribed to this series will be most interested in the most budget-friendly aspect that I've promised to teach: offshoring to the Philippines. That requires us to add to your foundational knowledge a bit more before proceeding. This conversation includes: ? Prerequisite knowledge needed for success ? Hiring specialists vs. generalists offshore ? Full-time or part time? ? What’s acceptable vs. unacceptable performance? ? Remote management best practices ? Tax considerations ? Legal considerations

Whats Required for Low-Cost Offshoring?

Designing an effective system is only half of the challenge. You also need to be able to communicate that system's ins & outs to someone else so that they can operate it without your presence. Today's class will cover: ? Teaching black & white vs. gray concepts ? Using third party training vs. your own ? Training timeline ? Recommended structure ? Examples of recommended structure ? Training stages ? Training tools

Training for Success vs. Failure

Systemization is a critical step in any business's journey towards scaling and outsourcing. In today's class, we'll thoroughly cover the following topics: ? The importance of systems ? Measuring a system’s efficacy ? System design ? System testing ? Symptoms of a poorly-designed system ? Paper vs. video SOPs

Understanding & Creating Reliable Systems

In this class, we'll pour a critically important foundation for successfully outsourcing & offshoring by thoroughly discussing: ? The overwhelming benefits of outsourcing ? Common myths & misconceptions ? The mindset you MUST be in to succeed with outsourcing ? Both sides of the blade (pros & cons)

Outsourcing: Intro, Mindset, & Foundational Knowledge

You have your content cycling in nicely, perhaps you are publishing 2-3 quality posts on your website per week. How do you go from that, to scaling out your content so you are publishing with more frequency while retaining quality. There are some strategies that you can implement to accelerate your content production. In this class we are going to be focusing on this from two angles; being more efficient with your own content creation, and outsourcing this work to additional authors or agencies.

Accelerating Your Content Schedule

How much content can you produce on a weekly basis? 1000 words? 5,000 words? 10,000 words? There are many clues that can be found within the process of power writers, and these are going to be discussed in detail in this class. If you are struggling to create content with efficiency, or having difficulty producing a healthy schedule of content (which search engines require for rankings), then you are going to gain incredible insights from this class.

Maximizing Your Content Productivity

Over the past few years, I've hired numerous writers and this has taught me a lot about outsourcing content. On the plus side, hiring a writer can help you save time and grow your site at the same time. On the other hand, if you get the process wrong, it can end up costing you a lot of money without giving you satisfactory results. In this class, I'm going to share some insight into my journey of hiring writers, talk about when you should consider hiring one, and give you some tips on how to hire a writer successfully.

The Pros and Cons of Hiring a Writer

Research to Profits Step-By-Step: 14 Day LIVE Case Study Day 14 of 14: Posting the 3rd Blog Post from the hired Writer Do you struggle with deploying your outsourced content? Wondering why it doesn't rank? Watch me post outsourced content and do the SEO LIVE! Now that we have our writer in place, it is time to deploy their written work on our site. In this live class, I will show you exactly what you need to do with your outsourced content and how this process can double your ranking efforts within search. #14days #nichecasestudy #magistudios

Day 14: Write: 3rd Blog Post from Writer

Research to Profits Step-By-Step: 14 Day LIVE Case Study Day 13 of 14: Hiring Writers Want to really scale your online business by hiring writers for your brand? Watch me hire a writer in real time! Building an online business can be time consuming. If you want to speed up your growth, it's important to have more people on your team for more content. In this live class, I will show you the methods used for building a writing team and how you can outsource your content strategy so you can focus on other areas of your online business. If you are experiencing a plateau with your growth strategy, then you do not want to miss this live class! #14days #nichecasestudy #magistudios

Day 13: Setup: Hire a Writer

Outsourcing content is the #1 way to scale your website for more traffic and conversions. I recommend you start hiring with a writer to take over at least part of your publishing duties as soon as you have the budget for it. Having writers produce content for you can free up more of your time to take care of other tasks, or just increase your rate of publishing, thus traffic growth. Here's how I publish jobs on UpWork to attract high quality, responsible, effective writers.

Writing And Effective Job Posting On Upwork

There are steps you can take to be a high quality client and set up your writer for success. A failed writing project is probably your fault. At least that's the way I look at it. As a "client" (person hiring), you have a job as well.

Hiring, Project Management, Your Job As A Client

Not all writers are going to respect your business the same way do you. There are all types of people looking for freelance writing work, and you need to make sure you hire quality writers who deliver on time. Here are some qualities I look for in writers and some red flags to watch out for.

Vetting Hires, Qualities To Look For, Red Flags

To get the most value for your dollars, you need to plan your projects for maximum success. Make a plan and decide what your goals are before you hire, because paying for content doesn't guarantee results.

Planning Writing Projects For Maximum ROI

Let's say you wanted to 5x your business, what would that look like if you were given a budget to make that happen? Who would you hire, what tasks would you outsource, and how would you streamline your operations so you could actually manage this growth. In this class you are going to learn how to scale your business to what may have seemed unachievable levels through hired help and outsourcing.

Scaling Your Business Through Outsourcing

Content creation is part of every successful business, it is how we deliver our message, it is how we market, and it is how we gain traction in search engines and with our respective audiences. How do we take the content creation processes and streamline them though so we can avoid any inefficiencies. How should we go about segmenting our content creation, so we can piece out the work to others. In this class I am going to show you how to create a rigid content development structure that can be used to scale the content side of your business to ANY size (as much as you can budget for). Streamlining this can and WILL lead to crazy scalability in terms of your business and your overall success.

Streamlining Your Content Operations

Managing your outsourcing team can be just as much work as doing the work yourself if you don't have the proper processes in place for hiring, firing, and managing your team. In this class you are going to learn the fundamentals of outsourcing management and learn from my first hand experience with various bad, mediocre and great outsourcing campaigns.

Hiring, Firing, and Sustaining Outsourcing Help

Outsourcing is hiring help and the way you treat the process is a big contributor to the overall success rates of your outsourcing tasks. In this class I am going to be getting deep into this process, which starts with the right agencies to look for help and how to treat the selection process for your freelancers.

Outsourcing Help: Looking at the Right Places

What is outsourcing and how can your online business benefit from it? When is the right time to start to hire others to do work for you? What type of work? These are the questions that you need definite answers to before you can effectively integrate outsourcing into your business. In this class I am going to introduce you to the idea of outsourcing, give you examples of the type of work you can outsource, and give you real business use cases in which you can utilize outsourcing to grow your business and grow it exponentially.

Introduction to Outsourcing

Do you have outdated content and are not sure what to do about it? The truth is that content does indeed get old - but should you leave it or make it better? In this live class you will learn everything you need to know about updating old content to overall improve your site's rankings and experience!

Improving Old Content for SEO, Rankings and Conversions

Now that I have a solid foundation of content, traffic and brand - it is time to implement automation and videos! In this live class you will learn everything about how I automate various tasks for the growth of the website and I will start a YouTube channel.

Week 5: Automation and YouTube

As you build out your website and business, you are going to reach a point where you need help. One of the first aspects of their business marketers aim to hand off is their content creation. The problem? Most people do this wrong and their content quality, their user experience, and ultimately their SEO campaigns suffer as a result of outsourcing. In this class you are going to be walked through the process of content outsourcing and how to structure it in a way where you won't lose SEO appeal, while scaling your business faster than ever.