Kiss me baby!

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Updated 2 years ago

The KISS Principle - Keep It Simple and Sensible

When I was studying Physics, our Tutor always emphasized keeping things simple and logical. The Laws of Physics are natural laws and, when understood, quite simple actually. Logic makes sense. Another perspective to this is that if you cannot explain something yourself, then you do not understand it enough. When we understand something it makes sense and it becomes simple to us.

It does not matter what you are selling - an idea, a product, a concept. The consumer does not care how complex or clever your creation is. What matters most to them is how useful it is for them and their lives. The idea, product or service must make sense to them - not to you - to them. And, more often than not, the simpler these things are, the more likely it is that they will be useful to consumers.

I have applied the KISS Principle to Keywords, defining the acronym as

Keywords Invite Simplicity and Sensibility.

It is working very well for me, now that I understand the constructing of Keywords for searches, indexing and ranking. The brain is the most logical machine ever made and therefore very simple in the way it works to think and process. My suggestion therefore, to anyone who was struggling with their understanding of how Keywords work and how to construct them, is to ensure that they are kept simple and sensible.

Whilst you may consider yourself a Subject Matter Expert (SME), do not conclude that your audience or consumer is at your level. They are not. In your selling approach you are first trying to explain and educate - complexity frightens and freezes. You want to engage and keep people attracted to you and what you have to say or write. In essence, you want to provide many "Aha" moments - the time at which t all comes together and feels so easy, clear and homely to us because we "get it".