Promote your site offline

byCaryle

564 followers

9 years ago

Your promotion activity does not have to be limited to the online world; traditional marketing can be as effective.

If your business has a local focus, targeting local newspapers and circulars can be an effective way of leading people to your website or giving you a call. But you must advertise where your audience is likely to be looking.

Prices will vary widely depending on where you are and how large the circulation is, but weigh up how many leads you would need to get from the ads to cover the cost. Make your ads look professional and offer incentives like special offers for readers to help lure people to your site.

Get you web address out there wherever you can- maybe a bumper sticker on your car or a sign outside your home office. Consider distributing flyers at relevant locations and link up with other local businesses offering related products and services. For example, if you provide garden landscaping services, get a local builder to pass on your business card to his clients.

Check out your local business enterprise center and see if there are any events you can go along to where you might meet potential clients. This kind of networking can be very effective if you manage to get yourself in with the local business community.