Part 2-How to attract readers to your blog

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Updated 8 years ago

This is a continuation of the last post I wrote on "How to attract readers to your blog." I hope you enjoy it and it helps you to improve your blogging skills.

(Question): After the party starts, so to speak, are there things to watch out for - common mistakes you see bloggers making ?

(Dave Taylor) : Absolutely. I'll also say that what I see as a mistake, other bloggers you talk to will not see that way.

One of the mistakes that business bloggers make is that they write about what they want to sell, rather than writing about their expertise. If I sell outdoor furniture, and every single entry in my blog is about something I sell, on one's ever going to come back. But if I write about things like how you take care of lawn furniture, how you keep it nice and how to get a bee's nest out of your umbrella, then people will come back to see what else you have to say. And they'll associate what you're selling with your interesting post.

Another mistake business bloggers make is having a negative reaction to criticism of their product. Let's say you run a shi resort. Someone comes onto your site and post that they had a really bad experience at your resort, you were rude, and your slope sucks.

And you just respond, right there, " well what do you know? You must be some sort of amateur idiot!"

Instead of reacting defensively or offensively what you want to do is what any business needs to do when they encounter criticism. Take a deep breath and then come at it from the perspective of "How can I make this a plus?"

So what do you do? You have the guy who runs the resort call this person and say, " I'm just so appalled to read about this experience you had! We would like to send you vouchers for a free weekend, including hotel. And when you're here, I'd like to go out and grab a beer with you because I want ti find out exactly what happened, so we can make that no one ever has that experience." Right there you have converted a critic into your best evangelist."

The point is not being able to accept criticism is a mistake. No business is perfect.

This is an excerpt from a book I am reading. I hope you liked it.