Jaaxy.com Keyword Data Explained
Jaaxy data is a mash-up of data derived from Google, Yahoo, Bing, Live, and other major Search Engines. It not just Google Data. Many people compare the data that is provided by the Google Keyword tool to Jaaxy and question why there can be a difference in the search and traffic estimates.
First I'd like to explain that traffic estimates and searches on the Google Keyword tool are completely useless as they inflated. Some keywords from the Google keyword tool will tell you that you will get millions of searches a month. There is absolutely no way that you are going to get millions of searches from a single keyword, even if you could get ranked for it. Secondly, the Google Keyword tool, or any other keyword tool on the market does not give you the SINGLE most important piece of data you need with regards to getting rankings.
I'm referring to QSR or Quoted Search Result..
Whether search estimates differ or not between other keyword tools and Jaaxy, this is irrelevant. QSR is what you need to know to get ranked, and you can only get this at Jaaxy.Please do not confuse QSR with "competition" that you see within the Google Keyword tool because they are not the same. In the Google Keyword Tool, competition is "Advertiser Competition", not "Website Competition". Website competition or (QSR) is super important when you are researching keywords that you want to get ranked for in the Search Engines. A keyword with less than 400 competing websites (QSR) in Google, means that you have a very good chance of getting ranked.
Another point that I've always said over the years is that you SHOULD NOT choose a keyword based on traffic estimates. You choose keywords based on relevancy to your audience, and website competition. There is absolutely no difference between a keyword search estimate that says 1 million searches per month, and 1 thousand searches per month. Bottom line is that the keyword is a great one if the QSR is within the correct range of less than 400. Traffic estimates are just that, estimates, and you should not choose your keywords based on monthly searches.
We do recommend choosing keywords that have more than 100 searches a month so that you will get SOME traffic, but even that is not a rule set in stone. I’ve seen many, many occasions over the years where a keyword tool will spit out 0 monthly searches, but the keyword actually does get searched and produces traffic.
To recap:
- Jaaxy keyword search results may vary from other keyword tools including the Google Keyword tol simply because Jaaxy results are are pulled from a variety of Search Engines. Remember, Google is not the only search engine out there where you will get ranked
- QSR is the single most important piece of data you can have as it tells you how many websites are competing in Google for the particular keyword. Although QSR is derived from Google search results, if you choose keywords based on QSR below 400, you will rank well in all search engines.
- Do not choose keywords based on traffic estimates. Rather, choose keywords that are relevant to your audience, and have below 400 competing websites (400 QSR).
I hope this clarifies a few common questions about data from Jaaxy.com, and Keyword data in general. Cheers!
Carson
Recent Comments
58
Nice post. The same important info, QSR, can also be found on the WA tool but its called "competition." Just click view results and you'll find out how many people are targeting that keyword. I wish it would show the results straight off without having to click anything like Jaaxy, but meh, still get the important figures ;)
I understand the basics of Jaaxy. Is there training for the other tabs (Competition, Website SERPS, Affiliate Programs and Brainstorm). On the surface they make sense. I'm wondereing if there are specifics I should look for
Another Question: I found a keyword that makes sense with the following numbers: 3947/671/111/Green Light/97. Domain available. Would you jump on that. 1st number seems high compared to the rest of the numbers.
Every keyword that I have ever pulled from jaaxy with a low QSR that I've written an article on has ranked for me every time...Jaaxy spits out some pretty reliable data.
It took me a while to figure out the difference but once I finally did I realised why Jaaxy was so good, thanks for clearing this up for a lot of people Carson!
What is QSR again?
Anyways, just wanted to add a few points of importance here.
QSR. The closer the QSR is to 0, the better. That is, if I find a keyword that has a QSR of 95 and one of 395, I am more than likely (99% of the time) going to focus on the lower competition one first. The lower the QSR, the more likely the rankings. And remember, we are going for rankings here.
Carson also made a point on low search volume keywords. Just because Jaaxy.com (or Google) tell you that you are going to get little to no traffic, it doesn't mean that you are not.
No keyword tool is perfect in terms of monthly searches and if the author of the 50 shades of gray article (on StreetArticles.com) listened to the low search volume under that term, they would have missed out on 1,000,000 article views and $10,000's in earnings for their 30 minutes of work. Just an example, but someones for predictive or "green peach" keywords, the monthly search volume just won't be there yet.
In regards to QSR, I use some other keyword research tools as well as Jaxxy. What if the 400 or less competing websites have a high pr, optimized really well etc. I know that Market Samurai allows you to look at the sites that way. I am a newbie and just looking for the best tools out there.
At Jaaxy you can look at the Page Rank of a website by using the Website Tab. You can learn all about the keyword density, page rank, meta tags etc. Jaaxy has everything you need.. Go ahead and give Jaaxy a try because it's free for the first 30 searches.
thx for this, Carson. Your posts always show such a depth of research/experience.
And now if you would, help me understand the term QSR (Quoted Search Result) . What's the history of that term, which feels quite enigmatic to me... just doesn't seem at all self-evident .
who came up with the term?
See more comments
This is really something to consider, I have noticed that there are several different ways to gather and interpret this data. It even seems to depend on what you are looking to do, lets say that you wanted to build an adsense site vr's a sales site. There are folks out there that discuss this and one says that you need tens of thousands of searches per month and the other will tell you not to look for more then a couple of thousand search per month. There are even issues with global searches vr's local searches. To make this even more complex there is more then one source to obtain this data from,not to mention the data that is presented can be done so inaccurately or in a manner that isn't fully explained and makes it just that much more difficult to understand correctly. Now over all, I have personally come up with what I want in this area, me personally, I like to go for lot's of monthly global searches for adsense sites and a whole lot less monthly local searches for a sales type of site. I have a range for each that I like to stick around,but I'll keep that under my hat. If it really interest you to know exact numbers that I go by, I'd be willing to talk about it with you individuality. All in all it's something to learn and that takes time.
Traffic is meaningless if you can't get ranked under that search term. Competition should be the first and foremost variable that you are looking at.
You are far better off having 1st page rankings with 10 search terms that get 10 clicks per month than you are being on the 2nd, 3rd or 4th page (or higher) with 10 terms that get 1,000 searches per month.
To be honest, if you aren't getting first page rankings then you need to reconsider what you are doing in terms of SEO. Competition before traffic any day of the week, regardless of the "type" of site you are trying to create. Revenue is the byproduct of traffic.