It's Kinda Like Baking A Cake
I think most of us would have to tried to bake a cake at some point or understand how to following a recipe and hopefully you have only experienced successes. But I'm sure cake making failures have happened.
If you have had failures you no doubt that it was probably due to missing just one important ingredient or missed one critical step!
It is amazing what can happen when one seemingly little thing can make such a huge impact on the final outcome.
I'm sure you can see the analogy referred to here being how it is the same with baking a cake as with marketing.
It is not at all an unusual thing to miss one critical ingredient or step with a cake recipe. This one thing in marketing though could cause your audience to either tune out or leave your page.
We have been given the full recipe here in Wealthy Affiliate and we must be careful we do not leave out any critical steps. Follow the Courses and build a strong foundation and stay focused on the job at hand so as to deliver to our customers good value.