Results! You Will Master What You Measure!
There are a lot of things you can measure as you embark on any endeavor. You can measure the number of calls you make in a given day. The number of contacts you make. The number of people that follow you through the sales process. And you can measure actual sales. But the fact is, if you do not decide to measure something you will never know if your efforts are producing results. At least not results that you can optimize and improve upon.
Deciding what to measure depends on your particular goals of course. Since we're all in this affiliate marketing business to make money. (Unless you're in it to simply make friends. Which probably is a very close second for me. But truth remains; we all came here to make money and build a better life. Right?) Deciding what to measure is up to you. But you will only master what you consistently measure. For me it is a ratio of contacts to customer commitments. Or how many contacts that I have to make daily to get a desired level of customer commitments.
Results takes time. Measured results; the proof of a successful endeavor takes time. You may have a huge week and think that you're succeeding but what was the week prior like. And what will the week following be like. And what were the actions that you did prior to your present success that created the positive results you now see. 
As much as you would like to see immediate results, take the time to figure out what you are going to measure. Do not get bogged down with indecision though. You can always change the measure. It is your business and they are your goals. But take time to figure that out.
Once you know what to measure you can begin to give yourself actions that will push you towards greater results. I have seen some incredible results recently and it has been directly related to focused attention to a few important details. Like follow through on tasks that I had left undone. Working on my listening skills and actually listening to my team. Imagine that. Paying attention to those things that impact the perception others have of you. All of these are very important. Can you measure these. YES! If you are a lists person then you can measure the number of activities, actions, and commitments that you have and those that you have completed. I do not do this but you could actually measure the number of conversations you have against how many times you interrupted during each. Of course if you are counting interrupts you are less likely to do it. Whatever it is you wish to improve. Measure it and you will see results. I am certain of it.
Consistency is key too. If you change your measure daily than you are reactive and not proactive. I did say that you have the liberty to change your measure. This is true. But you have to measure something over time if you are going to have the results you desire. I may have said that already. You get the picture.
Share with me what you measure and what results or improvement you have seen. I would love to hear it. I have several niches that are doing very well as a result of concentrated and measured effort. I am confident you will have these too if you do not have them already. Tell me about your niche and focus. Your measures and results.
Kind regards friends,
D Carl
Recent Comments
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Hi Carl good to see you hope ask goes well with your travels.
That expression springs to mind.
What is measured can be managed.
As marketers we should be following this concept every day.
Yes indeed Alex! Absolutely agree. Long time no see. I have maintained a super busy schedule. I hope to visit here more often than I have allowed myself to. Be well. Talk soon!
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Carl,
What do I do if I have never been one to focus in one direction? I am trying and it has gotten better. I just don't manage to stick to the lists I make.
I've always been the one that is spontaneous, take whatever comes my way. Flying by the seat of my pants and just fancy and free.
However,
My website is coming along rather well and I am enjoying making people happy with cats... I usually write poetry and I am finding writing blogs a passion that was hidden for so long and I love it!
Thank you for writing this! Helped me a lot!
-Donna Rayne
Nothing wrong with spontaneity! It will add variety and creativity to your posts. And you will tend to write about something while you're feeling passionate about it. But choosing a solid niche and trying to narrow it down is important. So no worries and take it one step at a time.