What Does The Future Hold For Social Media Advertising?
I have been doing a little research into what is driving forward Social Media Advertising.
It seems the general consensus of opinion in the world of advertising and marketing is that Social Media Advertising is thriving, and with the ability to target such specific audiences at a fraction of the cost of traditional advertising it comes as no surprise.
The future seems very bright for Social Media Advertising. It gets you up close and personal to your target market and opens up the flow of communication to the brand and its customers. Itâs no surprise that advertisers consider it a very important part of their business. There will be further demand for the need to drive new customer acquisition. New companies such as Social Superstore are giving their customers the ability to become affiliates themselves.
So, it seems that Social Media Advertising has a very bright future. The revenue created by it has increased hugely in recent years and continues to do so. This is largely due to its naturally targeted nature. Advertisers can capitalise on the vast quantities of data that users have already shared to create targeted ad. campaigns.
This advanced targeting can be a real benefit to affiliate marketers, as publishers will be able to accurately target potential customers based on factors such as interests/hobbies, age, gender and even using "lookalike targeting".
The philosophy of TELLING your customers has gradually been replaced by the desire to TALK WTH your customers. Advertisers need to give their customers a voice. Listening is just as important as talking. We have two ears but only one mouth so we need to listen twice as much as we talk. Developing a rapport with potential customers is as important as solving their buying problems.
Sharing content will continue to be important and it seems it will become increasingly important to include some visual content, especially short videos, as part of it. Serious advertisers should expect to spend more money on social marketing advertising in order to stand out and be heard over their competition.
It is expected that Social Media Advertising will increase in its importance and become the default marketing medium for brand leaders to engage with their users.
Increasingly, in a world where brand loyalty can be considered at its lowest ever level, it is becoming fundamental that brand leaders and large companies engage with their users on a more personable, targeted level and that is exactly what Social Media Advertising excels at.
In terms of its impact on the affiliate marketing field, We can expect to see an increase in the number of publishers looking to provide this service to advertisers through affiliate networks. We have historically seen this with pay-per-click and display publishers, so it shouldn't be long before there are savvy affiliates who have learned how to provide a dedicated solution to help monetise brands, and their usersâ Social Media presence.
Watch this space!