Theme Your Content

bycappuccino

135 followers

10 years ago

To me the greatest challenge in building a website is not in creating the website itself. Thanks to WordPress, that part is very easy to do. Yes, there's some getting used to but compared to many other website development tools, WordPress is one of the easiest if not the easiest.

It's creating lots of high quality content that gives me headaches from time time. Contents which are useful for my readers and seen by search engines as relevant to my main keyword.

If you know your niche well, the first bit of the puzzle is easy enough to handle. You'll know intuitively what kind of information you're readers are most likely looking for.

But search engines? How do they consider your contents as relevant to your main keyword? Search engines do not think like us, human.

Let me give you one example to better explain my point. Search for "apple" with your favorite search engine.

I bet the most of results you see on the SERP are not going to be apple the fruit, but apple the computer.

Why? Because search engines form their understanding based on what people search. They gather all these searches, analyze them and then make their own conclusion based on the analysis. That's how they learn. That is why for them apple is a computer, not a fruit!

Because of this, mind what search engines think about your topic when creating content and structuring your website. That is if you want search engines to place your page in the first few spots of SERP.

One my of my favorites tools to help me on this in addition to Jaaxy is UberSuggest (
http://ubbersuggest.org). Play around with it to see what I mean.

I am not saying you shouldn't write what you want to write. It's your website afterall. All I am saying is search engines think and learn things differently, Google and others.

I hope this has been helpful...