How Do I Apply It?

What is really my brand?

How do I show it is me? Is it the name of my website or the name I sign on my Posts/Pages? I'm thinking it is the latter, but how do I apply it across different niches and websites so that people know it is me? Ok, lots of questions in a row?

I guess I was just wondering how to use it with a different niche on my next website. Which I am working on now. Yep, website #2 at less than 3 months. Not so bad I guess, not that I am bragging. Really! I'm not.

So, if I have Candice@CandiGirl7161@hotmail.com, this is my brand, as it is transferable to any niche? Or, is it just the CandiGirl7161 that I have used as an identifier for years outside of WA? Currently it only shows up in the email address on my various accounts, like Facebook and Google+. I know that I need something that will carry through my first two, but that alsoneeds to continue through all the subsequent sites as well.

My website that I am designing now is CandiGirl7161.com but my first site is mykindlefire.com. My niches are completely different. Both have my same email address and my About Me pages carry through with "Candice" information and introductions. What do I call my brand? And, how do I continue it from website/niche to another website/niche?

I'm always "Candice" when I blog/post/page. Am I right in believing "Candice" is my brand?

I need specifics here people. Tell me exactly what is my brand?

I really don't consider myself slow or dim witted by any stretch of the imagination. But, this is really confusing to me and I'm stuck on it. I'm a detail person so I work best with specifics and not vague instructions. I don't know all the "Internet Marketing" lingo, so when someone speaks as though I should know what they're talking about with "branding" I'm lost.

Is it too much to ask, "Just tell me the right words"? I'm soooo done with this issue.....

Please give me the words. Let me hear from you, my mentors and colleagues. I'm waiting :)

Comments will be welcome.

Candice, the Confused One