Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDP
Published on April 12, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Google Analytics just sent a message today about Data retention and an Action Required for you.
The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.
These settings will take effect until May 25, 2018
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You can choose how long Analytics retains data before automatically deleting it:
- 14 months
- 28 months
- 38 months
- 50 months
- Do not automatically expire
When data reaches the end of the retention period, it is deleted automatically on a monthly basis. Visit your Analytics Google Account for more information about this.
Set the options
You need to have Edit permission for the property to set these options.
- Sign in to Google Analytics..
- Click Admin, and navigate to the property you want to edit.
- In the PROPERTY column, click Tracking Info > Data Retention.
- User-data retention: select the retention period you want.
- Reset on new activity: turn the switch on or off.
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