Marketing is becoming more and more personal with each passing day. The internet really has short-circuited the traditional sales process and is bringing us back around to something far more primitive - conversation.
The more personal you can be...
The more conversational you can be...
The more authentic you can be...
the better! Not just for sales. For life.
Here's a cool infographic from Adweek (in two pieces - credit link below for the original):
Original / Credit:
http://www.adweek.com/digital/is-personalization-the-new-buzz-for-2017-infographic/
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