My process for developing a consumer product review for an Authority Review site

Last Update: January 25, 2016

I just responded to a question about how to write a review for a consumer product. I just went through this process for my first site http://bestgolfcarrybags.com. After writing the response I thought there might be benefit in sharing it more broadly. (I warn folks I am a little more methodical than some might be.) Essentially I used a 6 step process after I determined my product -- golf carry bags.

  1. I started by scanning the golf carry bag offerings of four of the highest volume golf sites -- Amazon, Golf Galaxy, PGA Superstore, Golfsmith. For each site I determined the 50 fastest selling carry bags and separately the 50 bags with the highest customer review scores
  2. From those lists of top bags I looked for overlap and was able to reduce the lists to one master list with a few dozens to investigate
  3. To expand my knowledge I then read 10 - 12 of my direct competitors websites to define what features makes a good product. I especially focused on their discussion of features
  4. Based on my expanded knowledge I developed a Buyer's Guide to create a point of view and a basis for my reviews
  5. Once the Buyer's Guide was completed I then went to the websites for the top manufacturers (Titleist, Nike, etc.) and pulled all their data on the bags that I favored
  6. And then I began to write reviews based on the criteria I had set out in the Buyer's Guide. Through the process I ended up with 6 carry bags which I thought were best. One from each of the top 6 vendors
  • There is one remaining step that I did not do which I think would have been a benefit. I did not formally score and rank each bag in order to say which of the six was truly the best. In part because in narrowing the field all six "winners" were great bags and force ranking felt arbitrary.

Hope this helps people who are stuck on how to write content for a review site.

See you around the virtual hallways,

Brad


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pronad Premium
Thanks, Brad. It's a good guide.
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BradNY Premium
Thanks, I'm trying to get into the habit of sharing. Every day I am learning something (many times a struggle). So, I am sure I am not alone.
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kacalhoun Premium
Did you ever get a chance to take a look at my review when you checked out my price comparison?
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BradNY Premium
I didn't, but I'll take a look at it tomorrow between flights.
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BradNY Premium
Hey there,

I am looking at the review on the Cuisinart Compact Juice Extractor. A couple things:

-- The layout is great, the visuals pop and your introductory paragraphs set the stage well
-- When you talk about it being easy to clean you take away from your authority by saying that you don't own it. You might want to re-orient this paragraph to talk about how the vast majority of reviews of this product rave about how easy it is to clean. Or something like that.
-- The negatives add balance. Maybe a little too technical with the "attainable / unattainable" stuff. Are any of these problems common to most juicers. If so you might mention that.
-- In your final thought you might want to lead with who the product is ideal for. And then downplay or soften the language for those who it wouldn't be good for. Or leave that out completely.
-- Your "here" link is relatively invisible. Maybe add an Amazon ad box or something to strength your call to action.

Hope this is helpful.

Brad
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kacalhoun Premium
Thank you so much for the advice. I did actually state in my paragraph about the cleaning that it came from comments I read about the product. The link, here, actually goes straight to my comparison page, but I think you are right about it being a bit invisible. I will probably change that to a whole sentence, on my comparison page here. Thank you again for giving me some feedback on my page.
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BradNY Premium
you're welcome
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