10 Ways Google Plus can Improve your SEO

Found some more great tips and reasons you should set up your Google Plus profile if you haven't already. These tips aren't mine, but I copy and pasted for your convenience as well as put the link to the article. Enjoy!

Article Source: http://www.reloaddesign.net/how-will-google-plus-improve-your-seo-here-are-10-ways/

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10 Ways Google Plus can Improve your SEO

1. Google will treat your content like any other page on the web. Google will quickly index your content, it will gain page rank and it will show up in search results.

2. Your Google Plus content will capture real estate on Google search result pages gaining more exposure for your business.

3. Google Plus content gains page rank, gives page rank and stays in search results for a long time. Some G+ posts that are over a year old hold a number one position in search results. Compare this with the 14 minutes an average tweet is estimated to hold.

4. Google Plus authorship provides your website a higher visual profile in search results resulting in a higher click through rate.

Authorship can be set up very easily by linking to your website on your profile page (in the “Contributor to” section) and inserting the following code in to the head of your website:

<link rel="author" href="https://plus.google.com/YourGoogleAccountID"/>

For more information on Google Authorship, have a look at this post.

5. Authorship is closely linked with content authority. If you produce some interesting content related to your business and it receives plus ones or is shared, this will lead to higher authority. Google wants to reward authoritative content so your search ranking will improve. Mark Traphagen argues that “over a broad sample of bloggers with G+ profiles, those who use Google authorship tend to average a full Page Rank higher than those who do not.”

6. Google Plus authorship and the Google Plus social layer provide a number of social signals that can improve your SEO. If your content is shared, especially by people with high authority, this authority will be passed on to you.

7. Social signals are becoming increasingly important in search results and will continue to be so in the future. Google is founded on the principle of giving the user what he wants so social signals will help to filter out the noise and provide better search results.

8. The featured link of a G+ post passes authority to the website to which it links. By linking to your website in this way you are increasing the relevancy of your website content which will help your search rankings.

9. The links section on your “About” page should be optimised for search results. The “Other Profiles” section passes no page rank authority and should be for your other social media properties. The “Contributor To” section also does not pass any page rank authority but you should link your website here for Google authorship (see points 4 and 5). The “Links” section, however, does pass page rank authority. Your website should be linked to in this section.

10. Finally, #hashtags link topics to certain searches. Correct use of hashtags can greatly improve your search results.

If you are not using Google Plus (or not using it effectively) you are simply losing out. Hopefully this post will make you reconsider your position when it comes to social media and SEO strategies.

If you enjoyed this post or it was helpful to you please share it – it encourages me to write more. Thanks!

Written by Paul Leck Davidson

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To Your Success,

THMG