Creating an Effedctive Internet Campaign
In todays gig economy we have to manage our careers like a business.jTo be financially resilient we have to be ready to deal with lay offs, downsizing, government shutdowns and job furrows, The solutions is a side business and the best business model for most people is an internet marketing online business.
Whether you are working in a job you love, planning a career or want the independence of being your own boss a side gig can provide you security and independence.
Success will require patience, consistent effort and a lot of self learning, Learn the basics at Wealthy Affiliate University. You can either pay someone like me a couple thousand dollars to build you site and $750/ month to maintain it or you can learn to do it yourelf. I recommended you at least learn the basics because you need to know what is possible and if you are getting your money's worth from your IT team.
In this article, I will give you an overview of what it takes to create a successful on line business. It was originally written for a local politician who want to know how to use the internet in his campaign. It is a relevant overview for anyone who wants to create a successful online business.
The tried and true methods of advertising still work and are important strategies in any campaign.
Traditional Campaigns
Traditional campaign methods cannot be ignored but neither can the internet. Modern technology gives those who can use it a major advantage. Major stores like Sears and Borders have gone out of business because they failed to adapt to the internet. If you are a local business you need to understand that people now do their own product research on the internet before they make a buying decision,. When your internet presence educates a potential customer about how you can help them solve their problems they will come to you when they are ready to buy.
Internet Based Campaigns
You need a website. The main thing most websites lacks is a blog. Blogs allow you to interact with your website visitors and turn them into fans. There are a lot of tricks you must incorporate in your post so people searching for your information can find you. Remember you will be writing for both people and the search engines. Another area of your website should be devoted to frequently asked questions.
Your mailing list is vital because these are people who want to hear from you and who will probably vote for you. If they don't live in your district they may recommend you to friends and be financial supporters. I use Aweber, but there are lots of good bulk mail services. You need to use autoresponders to automate much of your communication with your supports and the better you can sigmate your list the better you will be able to target your supporters with messages that push their buttons.
A regular weekly webinar is an important tool in helping the public get to know you. The webinars can be recorded and posted to YouTube. You can also use Webinars and email blasts to coordinate your volunteers. Video is a powerful internet influencer and should be embedded in most of you pages and posts.
Of course social media is the Gorilla in the room. Look at how effectively the president has used twitter to find and influence his supporters.
Fund raising
In addition to having a paypal account to accept donations, I recommend using a crowd fundaing app called Patreon. Politicians no longer have to depend on big money donars, Many campaigns are funded by small donations made monthky.. Collecting small repeat donations is exactly what Patreon is designed to do.
Conclusion
The person who can manage a website has a tremendous advantage in the working world. Anyone can learn to create a profitable internet business.
Know why you want to to create an Internet businss and what you want that business to accomplish.Knowing WHY you want to do something will keep you motivated. Knowing WHAT you want to accomplosh will help you develop the strategy you need to accompliosh your goal.
Why am I building my internet business? Because I want to:
- hekp people live more resiliently.
- It costs a lot to grow old. I want to bre able to pay my bills and live comfortably in retirement.
- Like so many of us, my daughter has no retirement. I want to leave her a bisiness that will provide her a passive retirement incomeincome
What do I want my website to accomplish?
- I want to encourage people to prepare for the future and live resiliently.
- I want my website to generate a six figure, passive retirement income within two years.
Let me know if this is something you want to do. If you want to create a digital business you will need a mentor. One of the berst source of training I have found is at Wealthy Affiliates University. Try to find a mentor who has accmplished what you want to do. Then hire her/him to provide you the specific guidance you need to succeed.
I suggest you work through the WAU training. There are over a million very helpful people in the WAU community. You will quickly learn who the most helpful people are and be able to find your mentor when you are ready to take your business to the next level.
I'm here to help. Check my profile to learn more about what I do and how I can help.
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