Online Shoppers are the new normal

237 followers

5 years ago

If I would put a name to this shopper it would be the Deal Hunter ! They are normally just a one time shopper just dropped by for the deal or the discount. These type of shoppers aren't valuable to your business. Analysts say that 67% of customers shop this way. They jump from store to store and have no loyalty to any store Inparticularly . You can gain more popularity with loyalty programs.

What every online shopping site wants to attract is a loyal customer that is dedicated to your brand and will want to build a long lasting relationship with the brand. That type buyer usually doesn't care how much money they spent there .

Discount Shoppers are the least loyal shopper and right behind them are the shoppers labeled The Wandering Shoppers. They make up the largest amount of the websites traffic, but also spend the least amount of money there too. The only way to increase sales is to grab their attention. So it cost a lot to keep them coming and really doesn't increase sales. They are all about convince though. The quicker the checkout time with an option to calculate shipping cost and confirm payment process the fastest way possible. Using this method will keep down cart abandonment. This will also bring the wandering customers back for the convenience.

Next are impulse buyers that are usually wanting to find the latest product available. They look forward to the next advancement so they can make their next purchase. A newsletter subscription will help to get the shopper to come back to your site as soon as the product is available.

There are need based shoppers especially with the current situation of the shortages created i by shoppers hoarding and are terrified of not buying enough, but they are also terrified of making the wrong choice too.

I hope this new normal of the way shoppers shop on the internet in this pandemic is some help to you in addition to the 7 other types of shoppers in a more normal market.