Did you know that 85 percent of shoppers base their product purchasing decisions on color?
Color is probably the most powerful form of visual impact that we can use in our marketing.
Did you know that your mind is "programmed" to respond emotionally to color?
I have always been interested in how our brains work. This is so cool, by using the right colors, and the right color combinations you can not only attract more visitors, but also increase your revenue.
According to research 85% of the shoppers base their product purchasing decisions on color?
Just take a look at GOOGLE, EBAY, MICROSOFT, NBC.
Which color combination do they use? They use the most powerful colors!
Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain.
Isn’t that amazing? And our brains are visually driven. : )
You can use this in your advantage by using the right colors for your brand!
“People make a subconscious
judgment about an environment or product within 90 seconds of initial
viewing. Between 62 and 90 percent of that assessment is based on color
alone.”
Which color combination did you choose?
Take this color quiz to determine which colors are right for your company!
I hope this article inspired you and I wish you all a lovely week!
Bella
Recent Comments
22
That is really interesting as I don't use much colour as don't want my site to look to busy, but I might need to rethink that.
It all starts with your branding. Which colors did you use for your logo? Do these colors match with your business? Are you using the right color combinations?
Your website doesn't have to look messy with the right colors. And don't forget to use another color for your CTA button. Most website uses the color red for their CTA buttons. Even Wealthy Affiliate's CTA button is red ( go yearly and save button).
I knew color was a big one, but I didn't know it was this big, Isabella! Thanks for sharing this information!
Jeff
You can try the quiz in my article and check if you are using the right colors for your business : )
Very interesting post. On personal page blogs we have blue and green which means it is trustworthy and peaceful. Thanks for sharing.
yes, I couldn't decide which one. This is such an interesting subject. I can write more and more about our brains and behaviour.
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This is a very interesting post and yes, outstanding research!
Great job putting this together!
John
😁 Thank you : ), John.