Why Use Facebook in Marketing?

Facebook is the number one social networking site with a massive number of daily users. The website allows businesses to create Fan Pages and use banners to set up advertisements in order to market their businesses and interact with consumers.

Facebook Trends and Statistics

•Ever since the launch of plugins, approximately 10,000 new sites integrate with Facebook on a daily basis

•50% of all Facebook users log into their accounts every day

Looking at the statistics above, you can see why both large and small businesses are turning to Facebook as an effective and affordable advertising method.

Facebook users have started using this network to check out local businesses and what they have to offer. A user will browse through local restaurants, salons, flower shop, fashion shop, etc. and you want to be among the results they find.

Most of the people who use Facebook are quite active offline. This means that they are potential customers who will buy anything they think is cool once they see it on Facebook – especially from a “local” business. Therefore, if you run a local business, it is important for you to be active on Facebook now that you know the numbers involved.

Fan pages are easy to create and will not cost you a dime if you do it yourself. However, to really get the best Fan page that will fully engage your audience, it may be best to hire a professional who has extensive knowledge about Facebook marketing.

•Statistics based on “users” and “page views” puts Facebook in the number 2 spot - second to Google, yet ahead of Yahoo and YouTube

While creating a Fan page is the first step, the hard part is connecting with customers. You will need consistency and the ability to dedicate some time to build a loyal following of fans. You will need to communicate often in order to keep their attention and increase your sales.

Once you create a Facebook Fan page, you will need to let people know that you have it. One easy and quick way to do it is to put a Facebook icon on your website that is linked to your Fan Page. Another way is to include a Facebook logo in your print advertisements and any other marketing methods you use.

There are very successful companies using Facebook to increase sales and build a following. While your business will not be an instant hit with millions of fans overnight, you can eventually build a strong foundation and Facebook presence that will pay off.

If you really want to build a relationship with your customers through interaction and communication, Facebook is the way to go. Start by creating a Fan page and load it up with valuable, relevant information that your target audience will enjoy.