General Social Media Statistics

A study by Nielsen shows the following:

·Approximately 80% of Americans use social media networks

·Internet surfers will spend a considerable amount on social networks as compared to other websites

·About 40% of the people will use their mobile phone devices to access social media networks

·Social media fans are more influential and active offline

Experian released a report on the use of social media and these are some of the highlights:

·About 129 million, or 91% of American adult internet surfers, use social media networks every month

·An average Facebook user will spend at least 20 minutes every time they log into their accounts

·Approximately 20% of social media users are more likely to visit other social media sites after they exit from one

The above statistics are more than just mere numbers. They are an actual representation of just how much social media has impacted our daily lives. From these numbers, you can see that one of the best ways to reach out to your prospects and customers, without spending hundreds of thousands of dollars in advertising, is via social media.

Your business can easily communicate with your prospects through social networks and convert them into long-term customers. Your audience can get information on your new products, as well as give feedback on products and services they’ve purchased for you.

It is also a great way to build customer reviews. You should encourage your satisfied customers to go online to social media sites and give a review. Online reviews are instrumental in influencing consumer buying decisions these days. Most people go online to do a little research before they purchase anything.

So it would benefit your business to have a lot of glowing reviews online for everyone to see.

And let’s not forget about Online Reputation Management. Social media allows business owners a way to monitor and respond to what is being said about them online. With a strong social media presence, you will be given a chance to catch and correct any customer service issues that may be made public by an unhappy customer.

With the right approach, local businesses can build a healthy relationship with their customers, as well as with other like-minded companies through the use of social media. In a nutshell, it could be the key to creating more sales and profits funnels into your business.

As you can see, when it comes to attracting new customers and prospects, social media must be a part of the plan if you want to grow and expand your local customer reach.

We can no longer look at social media networks only as a thing for the “young generation” to express themselves. We have to look at it as a powerful marketing and advertising vehicle that can take your business to the next level without damaging your wallet.

Let’s take a closer look at the most popular Social Media Networking site today: Facebook.