1. Keep It Simple: avoid repetition & redundancy; keep it plain & simple by not over complicating things or overstretching an idea.

2. Keep It Clear: avoid ambiguity (unclear) & clutter; keep it crisp & clear by not mixing tenses or using jargon. Jargon would be a word or words used by a specific group or company that don't make sense to everyone else.

3. Keep It Elegant: avoid inconsistencies in writing style & unbalanced paragraphs; keep it pristine and elegant by keeping your paragraphs consistently small and limited to a singular idea or topic.

Your readers will thank you for a better to comprehend article!

Cheers!