Good points Jeannine and ones I take/took into consideration.

This is what I did in terms of H2 Headings and H3 headings.
I think it makes it easy to find what you are after even if you don't use the Table of Contents that jumps to the relevant section.

Best (Keyword) in 2020
Introduction
Para #1: What to Look for In (Keyword)
Para #2: Top of The Range (3 x products with H3 headings)
Para #3: Proven Favourites ... tried and tested (4 x products with H3 headings)
Para #4: Inexpensive ... Value for money (4 x products with H3 headings)
Para #5: For Little Humans ... Start them young (1 product with H3 heading)
Closing Para: Final word on (Keyword)

I think it may be improved by adding the price range in the paragraph title?

I'm not sure splitting the article into 3 and using the same keyword 3 times would work. But it is worth considering and I may do that if I decide to review something else that has a number of products that can be split this way.

Thanks for your comeents - most appreciated.

Lawrence

You can use a long-tail version of the keyword. No offense, but personally if I came upon an article that long, I wouldn't waste time searching it. I'd just find someone else that wrote something much shorter where my answer could be easily found.

You are so focused on optimizing the keyword you are forgetting about your reader. Only your reader will buy something.

no offense taken.

I know that huge article is your baby. It took you forever to plan and write, so the idea of chopping it up is painful.

BUT, your goal is readers and sales. Sometimes our posts have to take one for the team.

You wouldn't be losing the content by breaking it up, but you would be making it work harder for you.

haha - one for the team.

I thought about this and I have a question.

Having been posted if I now chop it up into more posts using the same content would that not be considered duplicate content by big G even if it is removed from the original?

And that huge article was not my baby - it was an agonising childbirth, a monster no mother should have to bear. Even the epidural was totally ineffective.

The nurses left the room ...

What it was was a range of products starting at $5000 going all the way down to $39.99.

:) :) :)

Basically it was a set of sextuplets instead of a single birth! (Had to beat that metaphor to death, hahaha)

The choice remains yours. You can leave it as it is, or split it up and put a bunch of redirects to the other pages, or you can write new, smaller articles for each of those segments.

Here's a human nature tip - People who may be interested in products costing $5,000 don't want to read about stuff that's $39.99. People who can only spend $39.99 don't want to read about products costing $5,000 that they could never afford.

Do consider at least writing new articles that are more tightly focused. You'll get much better results in terms of conversions.