When I Finally Understood What's Keyword Research.
Date: 3/31/2019 4:45AM
Category: SEO Strategy
I am laughing slowly as I'm writing this blog. I think I have FINALLY understood the deal with the keywords. I just completed the first part of Phase 1, Lesson 8 (Understanding the Keyword Research Process) of Affiliate Bootcamp and I just can't stop laughing.
I know there isn't anything to laugh about. It's just a certain behavior that I exhibit when I have my "Ah-ha.." moments. So... all these years, "Keywords" have been a BIG DEAL for me. I've read about it over thousand times and from different experts talking about how to use it in the blogs, pages and other website contents but I really had a hard time understanding how does it relate to everything that I do.
I have heard from many "experts" saying you need to include as many keywords as possible, but thanks to John Reese, I've got one level deeper understanding that it should be only one keyword per campaign (in Google Ads) but I still didn't get the clarity on why. It was until I watched today's session and suddenly everything started making sense!!
One keyword stands for your one blog post, and that is why it should also make a sound sentence too. This is how it should be in the end. This one keyword or sentence is a phrase of text that our target audience are searching for and that can actually make you millions if you just put the right keyword and create a great content around it.
Now that I understand this, I can visualize and feel the power of SEO. There are 3.75 BILLION SEARCHES A DAY AND THAT TOO IS JUST ON GOOGLE!! Heck, what's the chance you'll get stumbled upon a keyword that's gonna give you FREE TRAFFIC?
I've already got ONE good keyword with ZERO competition. It drives 32 monthly searches but I've a different plan:
1. I'll be using another good competitive keyword for the blog post TITLE because it drives over 6194 monthly searches with only 14 QSR. :)
2. I'll include a sub-topic with the first keyword within the blog post so that I get traffic for even the first keyword.
This is what I've found in just 15 minutes of my keyword research. Now, I've 10 GOOD keywords to create content on that could drive traffic for Vegas!
Ooooh.. I believe I've started understanding the game! GAME MODE ON!! :)
Hope that I'm on the RIGHT track! :D :D
Recent Comments
7
Ask an SEO or Google and they will tell you that a post will generally have one primary keyword and up to 3 keywords inside it that in most cases should be related to the topic. SEO's will tell you to use Latent Semantic Keywords like using Primary Keyword, " Puppy Food" and LSI Keyword, "Young Dog Food" in the same article. This improves readability and the search engine will rate that, the keyword density (1-3%), and the cross posting of related content. They also look big at social signals and off-site related content that points to your domain.
There is absolutely NO REQUIREMENT for just one keyword per post. For a better understanding of proper SEO subscribe to MOZ blog and Search Engine Land as well as Google Search Blog.
Hi Andy, thank you for your valuable insight.
I have heard about LSI before, and I believed that it was an old technology (of using synonyms within static pages) used by search engines back in 1980s to understand the semantics of keywords being used. However, I do believed Google has gone far ahead of their old ways. I suspected when I saw great advancement in their voice technology. So after reading your post again, I did some research and found this post (SearchEngine journal) from last year:
https://www.searchenginejournal.com/latent-semantic-indexing-wont-help-seo/240705/#close
This is one of the secrets that Google likes to keep! The missing part in their algorithm for page ranking. Google leaves this to the marketers to guess. Very cunning for a search engine you know! :D
Actually, LSI is fairly new being a focus in the Panda update, what is past expiry and from the 80s is adding keywords to the metadata of the site. The other method for LSI is writing two post about the same topic using a different LSI for each, such as Search Engine Marketing Denver and Search Engine Marketing Colorado is also considered SPAM marketing but LSI itself is alive and well.
Occasionally you get a fool trying to make an article rank and get more traffic declares everything dead once. I don't know how many times people have declared SEO dead, e-mail marketing dead, or link building dead. None of those are dead. SEJ has been guilty a lot of this type of marketing and the industry top publication is Moz and Google Blog which is direct from Google itself. Until they declare LSI to no longer be a factor in rank I wouldn't forget to use them but to each their own.
That's a very good point!
I have already started going through Moz and Google blogs. I agree that both resources are great references. It's good to have different perspectives to the same situation.
Thanks again, Andy. :)
Brilliant and congratulations
It is a bit like a jigsaw puzzle piece being the a blog post and you put them all together to make a whole and then you will have a traffic generating blog. YAY
Thank you for sharing and here is to making it happen
Jennifer
I often wondered the importance of just one keyword per article/post...I always thought the more the merrier right...
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WOOT WOOT
You are on to something!
Best of luck on your journey to success!