What are they looking for when shopping online for presents? Is this worth it?
About 3 weeks in with a new idea, and a fair few avenues for content, great concept etc, and now really concerned that this isn't going to be a really profitable niche, - ethical gifts. Leaving aside the ethical side of it, mostly people just want 'stuff', so apart from those who would deliberately search for ethical gifts, I'd like to get a large slice of the market for people who just want to buy gifts, for birthday, Christmas, weddings, moving home, thank you gifts etc.
Been searching keywords related to finding the perfect gift and I'm not having a lot of luck with what's coming up. Also trying to study existing gift sites to see what they are doing. But it seems to me that people aren't going looking for 'gifts/presents' online...
So *what are* they looking for? Because people buy gifts online, right? So what is in their head when they are looking? Need to figure this out and quickly, because I don't want to get stuck doing something that isn't going to provide a return of at least £500-600 per month.
Uggh! C'mon Heather!