The concept is simply that the everything in your life is only as relevant as the meaning you give it. You choose what meaning you give every circumstance and everything that happens to you. What you must realize is that so often you give dis-empowering meanings to things that could be empowering. You see a failure to close a deal as a loss instead of an opportunity to get the better or more relevant deal. You see being in debt as a painful reality instead of the motivation to get you out