Why are some websites successful and others are not.

byAnteS

309 followers

10 years ago

How come some websites are more successful than others. Well making reviews which are detailed and describing the benefits of a program is all fine and dandy. But you need to understand that people are joining because of you and not because of the product that you are reviewing. What do I mean by that? Well I mean that you shouldn't review some product like a usual salesman in a shop. You have to add a personal touch to the product review because people want to talk to you as a person. Connect with them as a person to person, throw the professionalism out. Why do they come to your website.

They are scared, they don't want to think about paying bills, they don't want to work at a 9/5 job day and night, they want to enjoy life and rightfully. The world is a very scary place to them so offer them a safe haven, offer them a way out of the trap they are in. How do you do that? By telling them your personal story, how you have been in the same trap as they are and got out of it thanks to the internet and right program and community and now enjoying life by being your own boss and working from everywhere in the world, be a storyteller.

What is there behind those words. Emotions of relief and safety, you have to give them those emotions. Because everybody wants freedom to enjoy life and safety so when you are making your website personalize it. Avoid throwing annoying ads into their face, instead offer them a safe haven where they can feel safe so they will come back more often to it and you will get sales and more conversions. Don't forget relate to them as a person to person, show them your humor, your personality so they now that this website is made by a real human with personality.

It is important to not leave people neutral with your site, they must have some opinion when they visit your site. Good or bad, anything is better than indifference.