Customers are Partners

byAmitava

137 followers

11 years ago

Customers or consumers of product or service a supplier offers are partners in the value proposition and acceptance chain.

A provider of product or service can develop a new perspective of customers as partners in the value chain. This is important because this drives a serious and committed effort to understand a customer's need and design an offer to address that need.

The partnership concept also derives from the fact that the contribution works both ways in the fact that the supplier has an integral interest in the customer's need satisfaction and the customer also provides feedback to enable the supplier to modify and enhance future offers to provide a better and a more targeted offering.

For a successful operation of the supplier-customer partnership to happen, communication needs to be effective and efficiently delivered and the process has to be transparent. Timely, accurate and complete information exchange is a key component in this business process.