Words that Matter
Using Words that Matter
The English language is difficult, at the best of times.
How we use words, directly influences the outcomes ... here are a few fun examples of how sentence structure and carefully selected words can make a difference!
You May ...
When we tell a person "You may ..." there is no pressure and the individual has the option to do it or not ...
The following suggestions are similar but one is more likely to generate a positive response, and achieve the goal?
- You must try our new product! or You may wish to try our new product!
- Go to the website now and register. or You may wish to register online while I am here to help you.
Clearly the "You May" suggestion creates less pressure, is less demanding and therefore much more likely to achieve the goal.
Will You xxx or yyy ...
Humans like to feel they have a choice ... your brain is much more likely to accept a suggestion, when given a choice.
The key is to make sure the options both achieve your objective.
- Will you find a way to overcome anxiety now, or will you just relax for a few minutes and breathe deeply?
- Will you join the team today, or will you complete the registration while I am on line and can guide you through the process?
Both options result in the desired outcome.
I don't know how ...
Attaching the words "I don't know how..." to beginning of what you want to happen is a very powerful pattern.
- I don't know how you will be a millionaire by next year, but if you jump on board today, I will help you get started!
- I don't know how much you love tropical islands, but if you accept this offer today you will have the time of life!
The first part of each sentence suggests success and positive outcomes, but only if the action suggested in the last part of the sentence is acted upon.
If you like these .. let me know, I would be happy to do a series of these to help those who struggle with language patterns which generate results!
"Awaken Your Potential"