Harnessing Medium for Traffic Generation: My Review of medium.com

byAliAlili

55 followers

Updated 6 months ago

In today's digital landscape, content is king, and platforms like Medium have emerged as powerful tools for creators and businesses alike to share their stories, insights, and products. With over 100 million monthly readers, Medium provides a unique opportunity for individuals and brands to reach a wide audience, generate traffic, and engage with potential customers. My review explores how creating blogs on Medium, including the strategic use of links to your products, can drive traffic to your website and enhance your online presence. I will also discuss the affordability of Medium's membership and the value it offers.

What is Medium?

Medium is a user-friendly, online publishing platform where people can read and write articles on a wide range of topics. It was founded by Twitter co-founder Evan Williams in 2012 and has since become a popular space for writers, journalists, and businesses to publish high-quality content. Medium's clean, minimalist interface and easy-to-use editor make it an attractive option for both novice and experienced writers.

Creating Blogs on Medium

Creating a blog on Medium is straightforward and accessible to anyone with a passion for writing and a message to share. Here’s a step-by-step guide to get you started:

1. Sign Up for a Free Account: Begin by creating a free account on Medium. You can sign up using your email address or social media accounts.
2. Set Up Your Profile: Customize your profile with a professional photo, a brief bio, and links to your social media profiles or website. This helps readers learn more about you and your work.
3. Write and Publish: Use Medium’s intuitive editor to draft your articles. You can add headings, images, videos, and links to enhance your content. Once you’re satisfied with your post, click the “Publish” button to make it live.
4. Promote Your Posts: Share your articles on social media, forums, and other platforms to attract readers. Medium’s built-in community and curation algorithms also help your content get discovered by new audiences.

Using Links to Drive Traffic

One of Medium’s most compelling features for businesses and bloggers is the ability to include hyperlinks in your articles. Here’s how you can leverage links to drive traffic to your website:

1. Strategic Placement: Incorporate links naturally within your content. Whether you’re discussing a product, referencing a case study, or offering further reading, ensure the links are relevant and add value to the reader.
2. Call to Action (CTA): Include a CTA at the end of your articles, encouraging readers to visit your website, sign up for your newsletter, or explore your products. This helps convert passive readers into active visitors to your site.
3. Product Reviews and Tutorials: Write articles that review your products or provide tutorials on how to use them. Use links to direct readers to your product pages for more information or purchase.
4. Content Upgrades: Offer additional resources or downloadable content through your website. Provide a link to these upgrades within your Medium articles to entice readers to visit your site for exclusive content.

By integrating these strategies, you can effectively use Medium to funnel traffic to your own website, increasing visibility and potentially driving sales.

Medium Membership: Affordable and Valuable

Medium operates on a freemium model, meaning you can use the platform for free with some limitations or opt for a paid membership to unlock additional features. Here’s a breakdown of Medium’s membership benefits:

1. Cost: Medium’s membership is priced at just $5 per month or $50 annually. This is relatively affordable compared to other content platforms, offering excellent value for the price.
2. Unlimited Reading: With a membership, you gain unlimited access to all articles on Medium, including exclusive content from top writers and publications.
3. Enhanced Engagement: Membership supports the creators you love, as Medium distributes a portion of your subscription fee to the writers whose content you engage with the most.
4. No Ads: Enjoy an ad-free reading experience, allowing you to focus on the content without distractions.

Investing in a Medium membership can enhance your content consumption and support the vibrant community of writers on the platform. For content creators, the membership also offers insights and analytics to track the performance of your articles, helping you understand what resonates with your audience.

Conclusion

Medium is more than just a blogging platform; it’s a thriving community that connects writers, readers, and businesses. By creating blogs on Medium and strategically using links to your products, you can drive significant traffic to your website, boost engagement, and build a loyal audience. The platform’s affordability and value make it an excellent choice for anyone looking to expand their online presence and connect with a diverse readership.

I started using Medium a month ago. I like it and I recommend it. Whether you’re a seasoned blogger or new to content creation, Medium offers the tools and audience you need to succeed. Please share your opinion or experience in comments below

Cheers!