Complexity Is Your Enemy

Last Update: July 14, 2021

It is pretty interesting, and I am not sure if this is your experience; when things are not going so well, something will turn up out of the blue that will provide an opportunity or provide that missing piece of the puzzle. Thereby enabling us to make the changes we need to make to get back on track.

At times we can be so into things not working that we can miss it altogether and continue doing what we are doing and getting the same outcome; no results.

I was reminded of this quote from Richard Branson, an amazing guy in the news at the moment with his new venture that launched this week; it heralds the start of space tourism and will go down in history books as a moment in time.

" Complexity is your enemy. Any fool can make something complicated; it is hard to keep things simple."

There is a back story to his achievement; it is 17 years in the making; it is not something that happened overnight. I would imagine there would be highs and lows along the way. At this stage, it is coined as " only being the beginning." Which gives new meaning to "every day new."

I think if we can keep our vision in focus, we can achieve, and we can create the outcomes we are seeking.

Sometimes being too clever can be no good in anyone's lunch box, as I am reminded of once again. In the online world, we can rapidly overcomplicate things without realizing it. In the blogosphere, success is created one published piece of content at a time. It is always good to try new things and look at the different ways we can do something. If we are not getting the desired outcomes, we have to know when to pull back or change direction. That can be the phase that can trip up the most adventurous amongst us. Just sharing an "Alexism;"

Overthinking is the quickest way to cook your brain known to humankind.

With content creation, we are looking to provide solutions for people's problems; if you look at business in general, it is all about—creating solutions that create mutual benefits. If we follow on from that;

Business is simple; people make it hard.

It is something that we continually need to keep on reminding ourselves of. Things are constantly changing. We need to be the drivers of that change, not participating from the sidelines as there are pain points for audiences and customers; there are just as many for us as creators and online marketers.

We are not immune from pain points; it's what we do to create solutions that makes a huge difference. Sometimes it can be as hard as or easy as asking ourselves the hard questions. The answers may not impress at all, and be prepared for some; " what was I thinking moments" as I have discovered. The next step; thinking about the next move we make to implement change, then the key can be to follow through; that is where the good stuff starts happening.

I am finding that going back to and executing those basics well will always create some positive outcomes. There is so much information; we only need enough and implement what we know when it comes to knowledge. Getting the basics sorted so we do not have to think about them; they have become second nature; it is one of the best ways to stay on track.

It works for me.

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Dadaz123 Premium
Great post, Alex! I quite agree that discovering your audience's pain points is the key to converting them. That discovery enables you craft posts that cater to the pain points and establish a strong bond with them.
Thank you for sharing.
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AlexEvans Premium Plus
Hi Dada, you are so right; it can be a work in progress finding out the preferences and needs of our audiences, well worth the effort of doing so.
Alex
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MelWaller Premium Plus
Thanks for sharing Alex! :-)

Mel
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AlexEvans Premium Plus
Hi Mel, no worries, just sharing the last wake-up call; it has worked wonders for me.

Alex
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Christorv Premium Plus
Ahh, you know, I thought I kicked the habit, and then I decided to write a 10K article. It has become so complex and a bottleneck so far, just like you intimate in this post.

Great and refreshing, I am now awake, time to go to the basics- thanks Alex 🌞 👍
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AlexEvans Premium Plus
Hi Chris, blockbuster of a post you are working on there. It can be good to bust them out; we can learn so much about our writing and thought processes. I know what you mean, so easy to stumble off the path and end up going around in circles. When that happens, I usually think of dividing it down into smaller posts or even publish and then turn it into a pdf great lead magnet in some cases.

Best wishes as you focus on the basics; they pay dividends.

Alex
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JOHNRIDDELL2 Premium
"Why am I such a mess?" The scientist asked himself after looking for hours through his closet that was filled with clothes. He didn't know why but he could not seem to simplify anything in his life. "Maybe I'm just overthinking it." He said, finally concluding that it was probably because of all the disruptions in his life and how confusing everything seemed to be. "I should make my calendar as simple as possible!" And so he did, deciding on having only one day planned out per week and fitting in everything from work meetings to dentist appointments into those allotted days within a thirty-minute time window each session.
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AlexEvans Premium Plus
Awesome, John, planning and then following through can be the thing that makes it all happen. I am sure that people reading your comment will be able to relate.

Thanks for sharing.

Alex
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1Rudy1 Premium
Overthinking is my Achilles heel😎

Rudy
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AlexEvans Premium Plus
Classic Rudy, yes that can be so true; perfection is just over the next hill or the next sunrise; thanks for sharing, glad that I not alone 👍👍👍
Alex
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1Rudy1 Premium
No, you are not alone...😎
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