How to Generate More Traffic with SEO
Starting a website can be rather difficult for many online entrepreneurs. For many, it involves delivering content that has plenty of keywords in it. Unfortunately, with recent changes in Google’s Algorithm, keywords cannot be used as they once were. This article will teach you how to optimize your content for SEO and use the magic of keywords to generate more traffic than ever before.
Write for Humans
With the latest Panda 4.0 update, the only way websites will rank higher is if they have quality content on them. Moreover, the content needs to have relevancy, length and are authoritative in nature. EBay is a prime example of how short content can reduce your ranking. Upon implementation of the algorithm, eBay’s visibility decreased by 70%.
As such, write quality actionable content designed for humans to read. For example, a 500-word blog on how to clean your pool will help generate more traffic than a 200-word product description that has a myriad of keywords in it. In short, the content needs to be structured and written for humans, not crawlers and spiders.
Use the Right Keywords
More often than not, many new businesses fail to gain visibility because of incorrect keyword usage. For example, when operating an ecommerce website that sells clothes, using keywords such as “buy goods online” is not ideal. Instead, use “buy cheap clothes online” as it will help generate more traffic.
Of course, you need to ensure that the keywords are used fluently and do not seem forced. If incorrect placement is detected, websites may be penalized.
To make keywords stand out even more, thus increasing your visibility, utilize location-based keywords. For example, instead of using “buy an iPhone,” use “buy an iPhone 5 in Houston, Texas.” Not only will this help you rank higher on the results page of Texas users, it will help generate more traffic than ever before.
Another important keyword usage is ensuring you have page-specific keywords. If a business is selling multiple products, keywords related to that product must be used on that page only. Using a generic keyword throughout the entire website can prove to be ineffective.
The Multi-String Approach
For online entrepreneurs who want to gain visibility fast, try using a multi-string approach. In this approach, you need a primary keyword, with other keywords structured around it. For example, if your main keyword is “car wash,” you can use a string of keywords that include:
1.Car wash in Miami
2.Find a car wash online
3.Cheap car wash in Miami
4.Quality car wash in Miami
Each string works together to help the primary keyword rank your page higher. Moreover, you can ensure that you cater to every type of keyword there may be, allowing your business to generate traffic using multiple keywords.
If you wanted to know how to generate traffic using simple SEO techniques, the information above forms a great start. With the right help and guidance, online entrepreneurs can generate traffic faster than they can imagine. Sometimes all they need is some outside help.
Recent Comments
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Thanks Adrian, Very useful information. I think we do focus too much at times on SEO and not enough on providing good, useful content.
Thanks again.
Hi, Adrian...thanks for this post, it's very helpful. I've been writing with regard to what I had to say (and hopefully for humans) without regard to key words. Guess I need to revisit the key word thing.
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Ty