Reached the End of Level 2 Entrepreneur Certification.

685 followers

6 years ago

Finally made it to the end of Level 2 of the Entrepreneur Certification.

I had a bit of a pause during the week as I started with WA while I was in Bangkok undergoing double cataract removal, and I returned to HK on Tuesday. As I'd been away for more than 2 weeks there was a lot of reconciliation to do with my other business before I could settle back into a routine.

Anyway, I'm back now, fully reconciled, and I can see better than I've ever been able to see before - win..!

So the niche I'm in is security for WordPress websites (my other business is a WordPress design and development agency).

WordPress security is a super competitive niche online. But 99% of the sites and articles are sufficiently technical that you need to know WordPress, and the whole web development thing, quite well to get the full value out of them

So I decided to go in the opposite direction and focus exclusively on home and small business users - people who are just getting going with their first WordPress website, or blog, and who need help without any of the jargon and technical mumbo jumbo.

When you've been working with WordPress for more than 12 years, avoiding the jargon and technical mumbo jumbo is a lot harder than you might think..!! :D

So that's the direction in which I'm going: simple, plain-English, jargon-free articles mixed in with general online security news.

As time goes on I will need to increase the level of technical detail in explanations and articles because, while there are lots of products with affiliate programs in this niche, those products are quite sophisticated. Therefore, there will necessarily have to be some educational (WordPress education) articles as well.

I already have 4 categories in mind for the site but, based on experience, that will probably change before too long :)

OK, that's where I'm at - and looking forward to completing the training, especially as the money part is next..! :)

Cheers,

Martin.