The stages of the marketing funnel - Step 5: Build loyalty

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You have succeeded in capturing your audience and turning your prospects into customers. You will now have to pamper them and support them in their current and future purchasing journeys, thanks to loyalty.

Indeed, a satisfied customer will be able to more easily share his experience with your company and will therefore promote it. He will then become an ambassador for your company and allow it to develop with your potential targets.

According to a study by Harvard Business Review, acquiring new customers is between 5 and 25 times more expensive than retaining your current customers.

You must therefore continue to offer quality and personalized content to your customers and to pamper them, this same post-purchase, to retain. You can also set up other means of loyalty, such as:

  • events
  • feedback surveys etc.

Beyond the recommendations, it is also the possibility of up-sell (additional sales) which is played here.

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Recent Comments

15

It's best to build a good relationship with customers.
But, conversely, an unsatisfied customer can affect the reputation of the business.
Thank you, Abdenbi.

Exactly Muslimah. We should pay too much attention to the satisfaction of the customer if we want to build a successful business.
Thank you very much for your interaction.
Abdenbi

More excellent information necessary to keep a former customer as a future customer, as well, Abdenbi!

Jeff

Thank you very much Jeff for your stopping by.

You're very welcome, Abdenbi!

Jeff

It is all about giving your customers quality and valuable content in whatever we do

Exactly Simone. Quality and valuable content are the secret of a successful business.
Thanks so much for your stopping by.
Abdenbi

You're welcome

So true. We have to take care of our current customers. We have gained their trust. Continue to provide good service.

Thanks for your post, my dear friend.

Exactly Norleila. Thank you so much for stopping by.
Abdenbi

It's my pleasure, Abdenbi.

Have a great day.

Salaam "alaika.

Thank you so much.

Excellent information :-)

Thank you so much Lisa.

you are very welcome my friend :-)

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