The stages of the marketing funnel - Step 5: Build loyalty
Published on October 28, 2021
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
You have succeeded in capturing your audience and turning your prospects into customers. You will now have to pamper them and support them in their current and future purchasing journeys, thanks to loyalty.
Indeed, a satisfied customer will be able to more easily share his experience with your company and will therefore promote it. He will then become an ambassador for your company and allow it to develop with your potential targets.
According to a study by Harvard Business Review, acquiring new customers is between 5 and 25 times more expensive than retaining your current customers.
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You must therefore continue to offer quality and personalized content to your customers and to pamper them, this same post-purchase, to retain. You can also set up other means of loyalty, such as:
- events
- feedback surveys etc.
Beyond the recommendations, it is also the possibility of up-sell (additional sales) which is played here.
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