The stages of the marketing funnel - Step 2: Convert visitors to leads

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Step 2: Convert visitors to leads

In order to turn your visitors into qualified leads, you need to deliver useful content to your targets. This content should help your visitors in their reflections by providing them with solutions.

This content, free of charge, will be exchanged in return for information such as an email, a name, a telephone number, etc. This is when you need to identify and convert. This information will allow you to maintain contact with your targets.

During this step, it is imperative to use certain tools, such as:

Call-to-action: integrated into your content (articles, emails, premium content) and on your website, these “buttons” must be attractive on the visual and on the offer. They allow you to reach your landing pages.

The landing pages: Landing pages help convert visitors into leads and gather information about your audience. In return, they allow you to send your lead the content they want.

Lead magnets: content that “magnetizes” the prospect. They are sent against filling out a form on your landing pages, for example. For more precision, I recommend our article on the creation of effective lead magnets.

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Recent Comments

10

Hello, thank you for the information, very interesting and may I know where to find the article "creation of effective lead magnets"

cheers

Thank you so much Kate for your comment. Concerning the article, you can look for it on the WA platform.

More excellent information here, Abdenbi!

Thank you, my friend!

Jeff

Thank you so much Jeff.

You're very welcome, Abdenbi!

Jeff

Thank you for the information.
Keep it coming.

Thank you so much Muslimah for stopping by and giving your comment.
Abdenbi

You are making this so appealing and clear
Is there more?

Yes Simone. There is still more information to come in the next blogs. Thank so much for stopping by.
Abdenbi

Looking forward to seeing them

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