The stages of the marketing funnel - Step 2: Convert visitors to leads
Published on October 11, 2021
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Step 2: Convert visitors to leads
In order to turn your visitors into qualified leads, you need to deliver useful content to your targets. This content should help your visitors in their reflections by providing them with solutions.
This content, free of charge, will be exchanged in return for information such as an email, a name, a telephone number, etc. This is when you need to identify and convert. This information will allow you to maintain contact with your targets.
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During this step, it is imperative to use certain tools, such as:
Call-to-action: integrated into your content (articles, emails, premium content) and on your website, these “buttons” must be attractive on the visual and on the offer. They allow you to reach your landing pages.
The landing pages: Landing pages help convert visitors into leads and gather information about your audience. In return, they allow you to send your lead the content they want.
Lead magnets: content that “magnetizes” the prospect. They are sent against filling out a form on your landing pages, for example. For more precision, I recommend our article on the creation of effective lead magnets.
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