Effective Marketing
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Nobody that buy a drill wanted a drill.... They wanted a hole. Therefore if you want to sell a drill, you should market about making holes. Not information on drills! Think this for a minute and ask yourself whether are you marketing the drill or the hole. That is how we should market our service. Market to people about their needs (Holes) and offer them a solution (Drill).
*This is mentioned by Perry Marshall, a Google Adwords Expert. I find that this is the most common mistake most of us make including me and it's worth sharing.
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Very good article. Thank you for the perspective. I will use it when creating my articles.