When you first build your website it has no content on it. It is just a shell. A website needs a topic (known as a niche). A website needs a focused niche so visitors and search engines know what to expect to find on your website. When you choose the niche for your website you are then saying you will create content (known as a blog or article or post or page) to tell about that niche.

So posts (articles) are about the niche you chose. The purpose of the posts is to help people with information about it (how to what is, why, guides) and then product reviews for related products for your niche.

You ought to discuss an aspect of writing to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind).

Writing techniques for beginners

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche A Niche is A Group of People Looking for Stuff