Pinterest AI Labels: What You Need to Know
Published on June 12, 2025
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Pinterest now scans pins and if it detects AI was used to create it, then it will put an "AI Modified" label on it which will be shown on the bottom left of that image.
Now the thing is, this detector gets things wrong as it did in my case, where 2 pins were labeled that way and I was doing research to see if it negatively affects my pins and apparently it can.
The good news is that there is a quick appeal process available via Pinterest support where you can get that label removed and the pin/s in question back on track to growing and this short vlog shows you that process. Here's the link to that appeals process:
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https://help.pinterest.com/en/article/gen-ai-labels
Now I want to be clear about something, just because this is happening does NOT mean you should stop making AI images or cleansing your pinterest account of it (at least not yet). Ideally make REAL images if you can, that's what I'm doing at least.
Remember, the AI scanner can get it wrong, so I would only take ANY action if a pin you make is incorrectly labeled as AI.
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