How to Run Split Test Ads on The Google Ads Network
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Split tests (in this context) involve making 2 ads in one adgroup. They will then be running for their own X amount of time, with the goal being to see which one outperforms the other.
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It is crucial and wise to perform split tests when applicable; not only would we learn what converts better, but we may also become more proficient at what we do and tailor products and services to suit our targeted audience. I appreciate what you do here, Vitaliy :)
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Thanks for vedeo,
Clo