On Having a Framework

byVictorCar

172 followers

10 years ago

Happy Thursday!

One of the advantages of writing down your thoughts (e.g. blogging) is simply to gain the habit of having clarity of thought. Moreover, I believe an attribute of the successful is clarity...clarity of mission, clarity of goal and clarity of thought. The objective of this post is not necessarily to encourage or inspire, but to write down what I believe my internet marketing framework is so far.

So, I'm a person who's big on having a framework. From Google, a framework can be defined as 'a basic structure underlying a system, concept, or text.' I can think of several examples of where having a framework leads to greater potential, flexibility, creativity and endurance, regardless of your chosen discipline. A building needs to have a good framework in order to withstand certain nefarious elements. A musician needs a framework to compose songs or to improvise. A football player, a businessman, a chef and other disciplines need to have a framework in their respective discipline in order to acquire enduring success.

A framework is foundational since everything else will stem from the framework. A jazz musician can improvise because he understands the framework of the song. The business owner who modifies/improves his business without diminishing the framework will not jeopardize the business. However, if there is a violation in the integrity of the framework, then the whole thing will eventually come tumbling down.

Currently I am working on understanding the framework for internet marketing. This is what I have so far and it seems as though it all boils down to four abilities or elements (which eventually forms my framework):

Ability 1) Find a Quality Product

This is a product that you believe will provide value to a specific group (unless your product is World Peace) and that you can obtain compensation.

Also you can say that a product that provides value is a product that you believe is an improvement or contribution to another person's goal.

Ability 2) Find Qualified People For the Product

So, where do people hang out online these days? Here are some:

• Social Media (duh): Facebook, Twitter, YouTube, Instagram, etc
• Webinars
• Chatrooms and forums
• A lot of people have smart devices
• etc

You get the picture. One day I'm going to have to write out all the different 'hangs outs'.

Ability 3) Connect Those Qualified People to your Product Offering

Now that I know where they hang out, how do I get their attention....legally?

I have separated Ability 2 from Ability 3 since the method you use to connect is going to based upon where you find and what kind of qualified people you find.

Ability 4) Encourage Those Qualified People to Purchase

This 'Ability to Encourage' is primarily going to be through your content. Through your content and other mediums, you have the opportunity to convince the visitor of your knowledge, authority and effectiveness of the product. The more helpful your content is to the potential visitor obviously the higher the chances that they will purchase.

So that's it (I think)!

Again, this framework is foundational. Everything else is either a strategy or is a creative and/or advanced technique or tool on one or more of them. Jaxxy is a great example for Ability 2. But the four element are the same and must exist.

Another observation is that the elements are not linear or sequential. You don't have to first find a product. You may for example first stumble upon a qualified group of people. When you do, simply work out the other elements. That's how flexibility and creativity works with this framework. Pretty cool I think.

In summary, I feel having a framework to work off of is a huge advantage. In whatever discipline including internet marketing, it anchors the person to the foundational principles, provides a platform or context to improve or advance, and allows flexibility and creativity without loss of control.

Thanks for reading, and if I missed something, please let me know. This framework is a work in progress for me.