Google Will Favour Mobile-Focused Web Pages
Published on October 14, 2016
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I've just received an email from the chaps at 'Yoast'. It's about Google switching from a 'desktop-focused' index to a 'mobile-focused' index.
Up until now, Google has favoured 'desktop' versions of websites in its ranking algorithm rather than 'mobile' versions. This move puts mobile-friendly web pages up on top.
This is not surprising because the number of mobile searches has now overtaken those on clunky desktop computers. I always use my smartphone to search the web these days, and so do a countless other people. Web pages can be converted to being 'mobile-friendly' anyway.
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In fact, I hardly ever switch on my desktop 'monster' these days. It's good 'gaming' machine, and I like Elite Dangerous. Besides, MicroSoft keeps keeps on updating Windows 10, which is a pain because that usually takes time. Instead, for accessing the net, I use my Google Chromebook. It is so very portable, and its battery life is long before having to recharge.
It now seems that website owners need to be sure that their mobile versions present the correct content at all times.
Tsake a look at this web page at the UK's Guardian newspaper:-
https://www.theguardian.com/technology/2016/oct/14...
Things are changing fast in the online world ... but don't panic just yet. The switchover is apparently months away. But be prepared.
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