Pick a WordPress theme, any theme .
Well, that's what I did when I started. I poked around the available themes without having a clue what anything meant or what I was looking for. In the end I settled for the solid but uninspiring Twenty Sixteen. It has not let me down, but once you feel like getting creative - well, you know how it is.
So I had another look in the theme shop and picked out a sexy looking candidate. Well, that didn't work because it messed up my infant site - not in the preview, mind you, just in the real thing. Happy days!
So I thought I'd stay with Twenty Sixteen for my WA promo blog and keep my eyes open towards other sites and see what the possibilities are; I have a few other niches in mind, and now the confusion mists are clearing a little I'm getting a better idea of what I'll want to do with those.
O course, not every website conveniently tells you how it's put together, which is a bit annoying if you spot a goodie. I guess you could always mail the site and ask them to tell you but this morning I found out there are other ways ....
If you ever want to find out what themes (and plugins) are behind a site you've come across, here's a splendid article by Matteo Duò at Codeable. It's only a little bit techie - hope it's useful.