<head></head><body><p>Successful strategies must have strong factual foundations. Avoiding guesswork, when relying on presumption or estimates could lead to a strategy collapsing; so avoid this at all cost, no matter how convincing they appear. Get all the relevant information before reaching a conclusion. Where there is lack of data, look at the range of options on which you will base decisions on once the information becomes known and clear. No matter how smart you are, or how brilliant or undisruptive your business concept might be, every entrepreneur needs a good mentor.</p>
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