<head></head><body> Many people think of branding as marketing or as having a catch-tag; but it is more than minimally vying for notice. A brand warrants attention yes, but on an unswerving basis- it represents something that your patrons want, they could not get from your competitors- fit for purpose. For example, it could be providing the best customer services in the area of your jurisdictions; not just through your insignia or tagline but by actually providing the best customer services in the industry. 
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