Why You Should Know Your Specialty Audience before You Begin Writing
While you may be enthusiastic to quickly set up your email list and begin sending email broadcasts to your niche audience, it’s necessary to first learn why you need to know your ideal specialty audience at a very deep level.
In order to write productive emails, it begins with knowing who your ideal audience is precisely. When it comes to implementing an email marketing strategy, knowing their biographic details such as name, gender, education, location, age and all of that alone wouldn’t suffice, but getting to know their passion or interest.
Thus, where do you begin from?
Here are a couple of things to consider while recognizing the right audience to whom all of your marketing endeavors should be directed.
Identifying Your Audience's Pain Points
Every successful organization is deliberately setup for a specific purpose in mind which is undoubtedly tailored towards bringing solutions to some people’s problems and helping them at their pain points. Once you can recognize every member of your ideal specific audience based on their pain points, you can devote some time creating helpful resources or lasting solutions to get rid of those challenges.
It could be an educative resource or, perhaps, an amazing piece of information that will help bring some reliefs to those pain points.
Simply put, a pain point can be referred to as a specific problem or challenge which can be tactically solved by some specific experts leveraging their niche products or services. And this is simply what applies in any physical consultation dealing with clients or customers. Specific products or services can be purchased to relieve specific pain points.
One of the horrible mistakes most business entrepreneurs often make is that they mostly focus on top-level pain points. Sometimes, we do make assumptions that a member of our niche audience might be lacking seriously in the area of persistence or, perhaps, having serious challenges with publishing posts frequently, whereas, there used to be more serious and specific pain points experienced by such an audience member.
What do you think some specific members of your niche audience might want to do with their writing speed, site speed, page load times, writing frequency, engagement building, relationship building and all of that for which they would like to hire you? By thoughtfully figuring out the appropriate answers to those questions, you’ll succeed in tracing the source of their pain points and craft useful resources to get rid of them.
This takes us to the next point where we shall be considering what triggers members of our niche audience to take actions as soon as expected.