Many bloggers engage in some methods that can make Google ban and penalize them, but the real way is to implement white hat SEO. Competition has done many businesses to adopt some shortcut measures, which is a detriment to the site.
Our focus should be more on creating value; any business that gives value for money will surely go far and meet the needs of the people. Leveraging on the audience's needs will help to rank high because the result and experience of the users of your website will determine your ranking.
Ranking high on Google and other search engine requires your up and doing and ranking according to the terms of services, any shortcut that goes against the rules guiding web ranking will get a penalty from the search engine, the way out is to optimize the website based on the regulations and implementing the algorithm features. Never ruin your online business with Black Hat SEO but rather go after White Hat SEO for achieving your online objectives and goals. Kindly give your comment on this topic or your experience.
Content is king, so they say.
Have a great day!
Tom