Changes from Mobile Indexing
For your viewers, most of them might not like it and some might find it interesting. Interstitials are those advertisements that show up when a website chosen by viewers is downloading.
Google gave out a mobile penalty, and it stated that the penalty will only affect these types of interstitials.
- Pages that look like an advertisement; so users have to scroll down in order to skip it
- Pop-ups that cover the entire screen of the mobile device immediately a user clicks on a page
- Interstitials that you are required to skip before getting access to a page or content.
Conclusion
You do not have to be troubled about the mobile-first indexing that Google has implemented; if your site has a good structure and includes pieces of content that are the same on both the mobile and desktop versions, then you are certainly on the solid ground, but if it doesn’t, all you have to do is use the tips here to evaluate and possibly improve them.
When you do this well, you do not only give a better experience to your audience, but it will also make a great and wonderful impact on your ranking.