All kinds of celebrities use Twitter on a regular basis to communicate with their fans and followers, from musicians and actresses, to professional athletes and even political figures! Twitter allows us to sneak a peak at what our favorite celebrities are up to.
Politicians like Obama use it as a campaign tool.

Even large corporations and television networks use Twitter, such as CNN, Amazon, Dell, and ESPN.

Twitter has also been recognized as serving a role in journalism. When US Airways Flight 1549 crashed into the Hudson River, the first photograph was taken by a Twitter user and sent to Twitpic – long before the media arrived.

Twitter users on the ground tweeted about the 2008 Mumbai attacks, compiling lists of the dead and injured and offering important information like emergency room numbers.

Twitter has also been heavily used to organize and rally political dissent and keep a stream of communication open between protesters when governments have tried to suppress them, as in the 2009 Iranian presidential elections.

Okay, so none of that stuff really has to do with internet marketing, but the purpose is to show you that Twitter is indeed an incredibly powerful tool capable of reaching out to thousands or millions of people!

Marketers not utilizing Twitter to its fullest benefit are definitely missing out and I'm about to show you why!